Veronica’s Larder is a family-run restaurant and tea room in Barnoldby le Beck established by mother and daughter team Sue and Jo Jenkins. They have a traditional cooking style offering meals from breakfast to evening time, including Afternoon Tea, and provide a function suite for special events.

What Veronica’s Larder needed

Following the success of their existing businesses, a riding school and holiday cottages, Sue and Jo wanted to convert a 100-year-old stable into a restaurant for the community to enjoy. They attended a Finance and Funding Clinic, hosted by E-Factor, North East Lincolnshire Council and the Job Centre, where they were offered advice and support in their plans by Growth Hub Business Advisor and LEADER sponsor for Northern Lincolnshire, Tim Maddinson.

How E-Factor
helped

Tim was able to support Sue and Jo in applying for the LEADER Rural Development Grant by writing a business plan and three-year forecast, putting forward the application and ensuring all necessary documentation was in place. To assist with marketing, E-Factor’s Lincolnshire LEP Business Advisor, Steve Parker, helped Sue and Jo in applying for a grant that would be used towards branding, web design and signage.

The Result

Once the application had been successful, Veronica’s Larder was awarded £40,000 towards the capital costs of the conversion and £3,000 for marketing. The restaurant and tea room opened to the public in December 2017, and has exceeded all expectations. Now, Sue and Jo have a team of 14 employees – three full-time and 11 part-time staff, who have all been employed locally.

Jo Jenkins says: “It was scary going through the process, especially during the build stages when we just wanted it to be ready and to get going, but E-Factor have been a big help. We couldn’t have done it without them-. Tim helped us with cashflow and projections, which has given us something to work towards and helped us to really think about what it is we want to do.”